Olympic Cars BMW
London Olympics 2012 is ON and you can see lots of expensive cars of BMW as Olympic cars this year. BMW was seen in the promotional campaigns of London Olympics 2012.
Reports say that 4,037 BMW diesel cars will be used in the Olympic 2012 games as the Olympic cars along with the electric and hybrid cars, bicycles and motorcycles. It is not for the first time that BMW cars are being used as the Olympic cars.
If we look for the history of BMW and its investments in Brittania, the first thing to mention here is that in 1994 BMW acquired Marque Mini which was the iconic British car. This iconic car was then re-launched by BMW in 1998.
BMW then bought Rolls-Royce Motors in the year 1998. Presently BMW is making and launching Rolls Royce Ghosts and Rolls Royce Phantom in the market. The England factory of BMW manufactures these Rolls Royce cars.
BMW along with their Olympic cars has brought up the electric cycle named BMW Pedelec for the London Olympics 2012. This electric cycle from BMW is now available for the test drives.
Every car brand taking part in Olympic and providing the Olympic cars have some agreements and commitment and so has BMW. As a part of this commitment BMW, the German Car Maker has been working with USA Team to establish the BMW Performance Team.
The technologies BMW Team is working on for London Olympics 2012 includes Motion Tracking System used in the Swimming Olympic and Velocity Measurement System which is used in calculating the performance of Olympics Long Jump.
Sponsorship in Olympics is undoubtedly highly pricey but at the same time it is also a lucrative investment for the companies such as car brand BMW. This is the reason that German Car Makers BMW sponsored Olympic Cars.
There are about two dozen commercial partners for London Olympics 2012 and BMW is one among them and is found on the official website of London Olympics 2012 which is interlinked with BMW UK Homepage.